When people discuss fine Swiss watchmaking, IWC watches always come up. IWC stands for International Watch Company and it was founded in 1868 in Schaffhausen, Switzerland. For over 150 years, the brand has been known for its precise engineering and elegant designs.
Unlike some watchmakers that focus only on luxury appeal, IWC watches are also technically designed and practical. Whether it is a dress watch or a pilot’s instrument, IWC produces timepieces that are both stylish and functional.
In this guide, we will examine the brand’s history, key features, and main series of IWC watches. Each section will provide a simple overview, key features, and approximate prices in Pakistan.
History of IWC
IWC was founded by Florentine Ariosto Jones, an American watchmaker who wanted to merge American industrial technology with Swiss craftsmanship. He established the company in Schaffhausen, making it one of the few well-known watch brands outside Geneva.
Over the years, IWC became recognized for its aviation watches, nautical chronometers, and classic dress watches. The company remained true to its motto of creating robust and precise timepieces.
Today, IWC is part of the Richemont Group, yet it continues to embody its distinct Swiss identity and spirit of innovation.
Key Features of IWC Watches
Before discussing the individual series, let’s highlight what sets IWC watches apart.
- Swiss automatic and manual winding movements
- Elegant yet functional designs
- Use of strong materials like steel, titanium, and gold
- Excellent readability with clean dials
- Durability for daily use and extreme conditions
- Heritage tied to aviation, motorsport, and marine navigation
- Long-lasting value in the resale market
These features make IWC watches a smart option for collectors and professionals alike.
IWC Portugieser
The IWC Portugieser series is among the brand’s most prestigious collections. It was first designed in the 1930s for two Portuguese businessmen who wanted a wristwatch as precise as a marine chronometer.
The Portugieser features large dials, thin bezels, and very readable numerals. Its style endures, appealing to executives and collectors who want a statement piece that remains elegant. Many models include chronographs, tourbillons, and perpetual calendars.
Key Features of the IWC Portugieser
- Large dial with clear readability
- Elegant yet bold design for formal wear
- Complex features like chronograph and perpetual calendar
- Automatic and manual movement options
- Approximate price in Pakistan: starts from 20 lakh PKR and can go up to 80 lakh PKR depending on the model

IWC Pilot Watch
The IWC Pilot’s Watch is one of history’s most iconic aviation watches. It was first developed in the 1930s and 1940s for military and civilian pilots. Its dial design took inspiration from cockpit instruments, which explains the clear numerals and hands.
This series is known for its durability, anti-magnetic cases, and resistance to sudden pressure changes. Some models offer chronographs, dual time zones, and world time functions, making them perfect for travelers.
Key Features of the IWC Pilot’s Watch
- Highly legible dial inspired by cockpit instruments
- Anti-magnetic protection for movement
- Pressure-resistant case for aviation use
- Chronograph and dual time zone options
- Approximate price in Pakistan: starts from 10 lakh PKR and goes up to 50 lakh PKR

IWC Portofino
The IWC Portofino collection represents timeless simplicity and Italian elegance. It debuted in the 1980s and became popular among those who prefer a classic, minimalist style. The series is named after the Italian fishing village Portofino, which symbolizes effortless luxury.
Portofino watches feature slim cases, Roman numerals, and a refined look. Some versions have moon phase indicators and chronographs, but the overall emphasis is on elegance.
Key Features of the IWC Portofino
- Slim and refined case design
- Clean dial with Roman numerals
- Dress watch style for formal occasions
- Moon phase and chronograph models available
- Approximate price in Pakistan: ranges from 8 lakh PKR to 25 lakh PKR

IWC Schaffhausen Chronograph
The IWC Schaffhausen Chronograph series reflects the brand’s expertise in blending precision with timeless design. A chronograph is more than just a watch that tells time, it is a functional instrument that can measure short intervals with accuracy. IWC perfected this craft by introducing chronographs that are both stylish and practical, making them ideal for professionals, sports enthusiasts, and collectors alike.
The design of the IWC Chronograph is sleek and versatile, allowing it to be worn in both formal and casual settings. The watches usually feature subdials for tracking seconds, minutes, and hours, along with a clean main dial that maintains excellent readability. Some models also include date functions and automatic winding movements, ensuring reliability for everyday use.
Key Features of the IWC Schaffhausen Chronograph
- Precision chronograph movement with accurate time measurement
- Subdials for seconds, minutes, and hours
- Sleek design suitable for both formal and casual wear
- Automatic movement with strong power reserve
- Approximate price in Pakistan: ranges from 12 lakh PKR to 35 lakh PKR depending on the model

IWC Aquatimer
For divers and water sports enthusiasts, the IWC Aquatimer is an excellent option. This series was launched in the 1960s and is built for underwater use. The Aquatimer features a rotating bezel system for timing dives and offers high water resistance.
The design is sporty yet professional, making it popular with those who appreciate robust watches. Some models include chronographs and depth gauge functions.
Key Features of the IWC Aquatimer
- High water resistance suited for diving
- Rotating bezel for underwater timing
- Sporty and durable design
- Chronograph and depth gauge options
- Approximate price in Pakistan: starts from 12 lakh PKR and goes up to 40 lakh PKR

Why Choose IWC Watches
People select IWC watches because they symbolize more than just timekeeping. They embody engineering excellence, tradition, and a luxurious lifestyle. From simple dress watches to professional diving instruments, IWC has a collection for every watch lover.
Owning an IWC watch is also a wise investment since the brand retains strong value in the secondary market. Collectors value the history and long-lasting durability of these timepieces.
Learn More
If you want to discover more luxury watch brands, check out our IWC Watch Collection.
For more detailed information on IWC’s history, visit Wikipedia’s page on IWC Schaffhausen.
Final Thoughts
IWC watches are respected around the world for their blend of Swiss tradition and technical prowess. From the elegant Portofino to the bold Pilot’s Watch, each series tells a story and serves a purpose. Whether you are a collector, a professional, or someone who appreciates fine craftsmanship, IWC has a watch to suit your lifestyle.
Prices may vary in Pakistan depending on the model and availability, but every IWC watch offers lasting value and style. Choosing an IWC is about wearing a timepiece that carries history and engineering on your wrist.
Leave a Reply